Monthly Archives: April 2020

Critical Decision Making in Uncertain Times

We are living through an unprecedented time in history when a tiny virus has brought the world to a virtual standstill. While this has many implications for us individually and personally, it creates extremely challenging times for anyone who runs a business, as the need to decide our best options for survival when the stakes are high means we have some tough decisions to make! I first realized the severity of the global situation and the impact it was likely to have on my business when, in one 24 hour period, every contract I had underway was either canceled or postponed. Although I have had periods where business was slow, it quickly became apparent that this was far more widespread than anything I had experienced before. Like many others, I found myself reacting to the idea of going weeks or months with little or no income… and feeling that I needed to get this situation under control and fixed – NOW! Continue reading